Excuse the mess
One of my first clients was a young, successful buyer who had sold his condo and now wished to live downtown. We looked at a unit in the “Rosedale Ravine” building. It was an appalling mess: filthy and unkempt. We walked away immediately.
After a few weeks of fun and learning looking at condos, my buyer was running out of time, so I rebooked a viewing of the Rosedale Ravine unit, much against his wishes. I convinced him to look past the mess and see the potential. We low-balled an offer, which was accepted. I called my contractor contacts, and helped my client pick out new paint and flooring.
Two years later, I helped him sell his ultra-chic 2 bed, 2 bath Rosedale Ravine gem for a clean $100K profit.
The Power of Networking
Having sold several units in the Merchandise lofts, one story truly exemplifies the value of networking in real estate. After helping a buyer/builder purchase a unit and reno, we flipped it for a quick $100K return on investment.
But it was during our frequent meetings in the Merchandise loft building, that I met and got to know several residents. One was an owner with a penthouse unit that had been custom-designed into a live-in recording studio and editing suite – a most unique space. He mentioned his interest in selling if a suitable buyer could be found.
Not long after, a colleague happened to mention a young, successful globe-trotting record producer looking for a unique space in Toronto. A showing was quickly arranged, and I brokered a deal for this hot-shot producer to buy not just the recording studio loft space, but the loft next door as well. Now, that’s the way to earn the honor of the selling the most expensive property in a landmark building.
Patience is a virtue
As a result of cold-calling in a new Yorkville luxury high-rise several years ago, I made a very pleasant connection and earned an invitation to view an exceptional unit. As it happened, the owners - a jet-setting couple with properties the world over, only used their gorgeous corner penthouse suite for the rare long-weekend visit to Toronto.
We stayed in contact for years. Six years, to be exact. And when the owners eventually thought about selling, I was their first call. Without listing, I knew I had the ideal clients in mind for this extravagant gem. Sure enough, the perfect deal was brokered in record time.
For me, it’s all about long-term focus and great connections - especially to sell the most lavish property in a ritzy Park Ave. high-rise.